Crane: Unfold Your Story

Your greatest asset? Identity. Leveraging who you are into your healthiest financial future.

As a business officer, you control your bottom line every day. But what if your school’s most potent weapon didn’t lie in the moves you make, but in the very idea your institution embodies? Join Patti Crane, founder of Crane MetaMarketing, as she shares immediate and actionable tools and techniques to leverage your school’s one-of-a-kind identity—your Category of One—into long-term financial health.

presented at the Canadian Accredited Independent Schools (CAIS) 2015 Business Professionals Conference