Crane: Unfold Your Story

Return on investment

There are many ways to measure return on your school’s CRANE program investment—almost as many as there are reasons to invest in marketing in the first place.

The quantitative, year-over-year perspective:

Enrollment revenue increase + retention revenue increase + annual fund giving increase = ROI.

The qualitative, long-term perspective:

The goal of our programs, most simply stated, is to leverage the school’s value proposition to attract and enroll right-fit families who stay, refer, and give.

The tangible, real-world perspective:

Even while your messaging “bakes in” over the course of a year or more, you also begin recording concrete, clear results directly after launching a CRANE program—like an uptick in inquiries, applications, social media engagement, web views, giving, student retention, and faculty recruitment.