There are many ways to measure return on your school’s CRANE program investment—almost as many as there are reasons to invest in marketing in the first place.
The quantitative, year-over-year perspective:
Enrollment revenue increase + retention revenue increase + annual fund giving increase = ROI.
The qualitative, long-term perspective:
The goal of our programs, most simply stated, is to leverage the school’s value proposition to attract and enroll right-fit families who stay, refer, and give.
The tangible, real-world perspective:
Even while your messaging “bakes in” over the course of a year or more, you also begin recording concrete, clear results directly after launching a CRANE program—like an uptick in inquiries, applications, social media engagement, web views, giving, student retention, and faculty recruitment.
