Crane: Unfold Your Story

what we offer

Your institution’s story unfolds dynamically.
While print isn’t dead, the way we use it has changed considerably. Digital solutions and social media continue to evolve, requiring not just presence, but strategy. And you’re communicating to more audiences than ever while struggling to make sense of shifting demographics.

We’ll help you sort it all out and package a delivery system that solves your challenges, speaks to your audiences, elevates your returns, and gets things done.


Market analysis

  • marketplace scan
  • overlap analysis
  • demographic research
  • psychographic profiling
  • qualitative investigation
  • quantitative research
  • SWOT analysis


Messaging

  • communications audit
  • fundraising audit
  • admissions tour analysis
  • distillation statement
  • Portrait of a Graduate
  • first principles for marketing
  • positioning strategy
  • brand development
  • visual identity
  • messaging roll-out


Digital strategy

  • social media strategy and guidance
  • digital advertising
  • user experience analysis
  • website design
  • website navigation analysis/recommendations
  • website content development
  • website writing
  • photoshoot planning and art direction
  • video creation


Strategic, editorial, and design deliverables

  • print design and implementation strategy
  • print advertising and placement
  • print direct mail series and targeting
  • viewbook/introductory/division pieces
  • audience-specific pieces
  • capital campaign and annual fund materials
  • magazine templates
  • head of school communications
  • press releases
  • pedagogical/philosophy pieces
  • radio scripts
  • editorial toolkit
  • design principles
  • brand guide
  • print facilitation
  • across-the-board copy writing


Team support

  • mission statement workshops
  • process flow analysis:
    • communications office
    • admissions office
    • advancement office
  • staff training workshops
  • basic marketing research
  • board coaching
  • general consulting
  • leadership retreats


Ongoing partnership

  • digital analytics (website and social media)
  • post-launch audience surveys
  • year-over-year funnel analysis
  • marketing and communications retainers
  • one-off situational assessments
  • head-of-school consultation
  • trainings
  • campaign workshops and consultation