Crane: Unfold Your Story

what we offer

Your institution’s story unfolds in a variety of dynamic ways.
No, print isn’t dead—but the way we use it has changed considerably. And digital solutions and social media continue to evolve, requiring not just presence, but strategy. Plus, you’re communicating to more audiences than ever as you make sense of shifting demographics.

We help you sort it all out and package a delivery system that solves your challenges, speaks to your audiences, elevates your returns, and gets things done.

Your market

  • marketplace scan
  • overlap analysis
  • audience psychographic profiles
  • qualitative investigation
  • quantitative research
  • SWOT analysis

Your message

  • communications audit
  • fundraising audit
  • admissions tour analysis
  • distillation statement
  • Portrait of a Graduate
  • first principles for marketing
  • positioning strategy
  • brand development
  • visual identity
  • messaging roll-out

Your online presence

  • social media strategy and guidance
  • digital advertising
  • user experience analysis
  • website design
  • website navigation analysis/recommendations
  • website content development
  • website writing
  • photoshoot planning and art direction
  • video creation

Your materials

  • print design and implementation strategy
  • print advertising and placement
  • print direct mail series and targeting
  • viewbook/introductory piece
  • audience-specific pieces
  • capital campaign and annual fund materials
  • magazine templates
  • head of school communications
  • press releases
  • special event invites and announcements
  • radio scripts
  • editorial toolkit
  • design principles
  • brand guide
  • print facilitation
  • across-the-board copy writing

Your team

  • mission statement workshops
  • process flow analysis:
    • communications office
    • admissions office
    • advancement office
  • staff training workshops
  • board coaching
  • general consulting

Your ROI

  • digital analytics (website and social media)
  • online user behavior analysis
  • unique visitor tracking
  • post-launch audience surveys
  • year-over-year funnel analysis