Crane: Unfold Your Story

What to say, when: Shepherding the decision journey

Of course you want every prospective family to fall in love with your school—and quickly. So it’s tempting to shower prospects with exhaustive lists of your school’s assets, from facilities to faculty, arts offerings to service learning opportunities. But fact-stacking can overwhelm already anxious parents—and obscure the value proposition that converts interest into applications.

In this how-to session, learn to carefully communicate your school’s distinctive values, methods, and outcomes by creating high-value touch points throughout the admissions process. By intentionally shaping what you say when—on your campus tour, on the phone, and in written communications, publications, and in your acceptance package, you can display a more authentic, meaningful, and memorable portrait of who you are and what you do.

Join Angie Jackson and Pam Mason-Norsworthy of Crane MetaMarketing for a lively discussion featuring examples from several independent schools.


presented at the Enrollment Management Association (formerly SSATB) Annual Meeting, 2016