Crane: Unfold Your Story

What I’d really like my head and board to embrace about fundraising

We all know the importance of our school’s Theory of the Case for recruitment. But have we applied the same rigor to the way we frame our advancement messages? Using vivid school examples, Patrick Kelly and Pam Mason-Norsworthy of Crane MetaMarketing share techniques and tools to identify and validate your school’s Theory of the Case, equipping your head and board with powerful, aligned, and differentiated messaging that speaks to prospects, parents, alumni, and donors.


presented at The Association of Independent Schools of Greater Washington (AISGW) Summer Development Conference, 2016