Crane: Unfold Your Story

The end of turf wars: Transcend one-upping & become your market’s one-and-only

Inquiring families want to know: Who’s best? Sadly our culture—and most school marketing—suggests comparing stat sheets, miring schools in a beleaguered battle for “best.” Join Patti Crane, founder of Crane MetaMarketing, and Edward Kim, head of Breck School, to learn how this Minneapolis flagship rose above the battle for “Best” to more fully embrace “best-fit.”

presented at the National Association of Independent Schools (NAIS), 2014