Dana’s keen eye and investigative nature ensures every CRANE-partnered research process returns rich results. She mines for precisely the information that is most useful to each client, uncovering the informational bedrock on which CRANE can build optimal programs and deliverables.
Her experience in admission and marketing roles at four different institutions provides exceptional context to our quantitative deep dives. And Dana’s twenty years of experience working within and between faculty, parents, students, board members, and all levels of administration includes specialties in internal quantitative research, external market research, strategic enrollment management, and parent and student satisfaction. Dana holds a BA in Psychology from Lewis and Clark College and an MS in Counseling Psychology from Sonoma State University.
Branding work can be an inflection point for organizations, but also a moment for surfacing uncertainties or frustrations. Dana’s careful work and unwavering honesty transform these concerns into clarity and determination—and ground meaningful partnerships, rooted in professional integrity and personal trust.