Crane: Unfold Your Story

Saying no and letting go: Finding calm within the comms storm

As any school insider knows, the communications to-do list is filled with relentless internal and external demands. Add to that the carefully-detailed annual report. The proposed viewbook that requires new photography. What about leveraging Instagram and other online platforms—or investigating whether to move the magazine to an online format? And should a crisis ensue, are there adequate resources, processes, and people in place to handle it without a hitch?

Mastering the complexities of communication in our lightning-fast digital age requires proper focus on the must-dos—and a clear understanding of those things you need to let go. Join two former communications directors—Christina Albetta and Pam Mason-Norsworthy of Crane MetaMarketing—as they share tactics for how to advance your mission while retaining marketplace relevance, and stay true to the voice of your school across various platforms and media.

presented at the 2016 Southern Association of Independent Schools (SAIS) Annual Conference, 2016