Crane: Unfold Your Story

Distilling to singularity: How to find the one idea that tells your school’s story

Presenting the singular, compelling idea of your school to varied audiences and across media channels is difficult enough for the most-aligned of schools. Add complicated divisional structures, urgent financial realities, and evolving identities that many schools face, and it’s hard to figure out where to start.

But there is a way to create a unifying framework for all your institution’s messaging and relationship-building decisions, no matter how complicated your situation. And once you’ve gone through the process, your freshly defined Category of One can take on any shape, flow across multiple channels, and speak effectively to all your relevant audiences.

Join Patti Crane, founder of Crane MetaMarketing, as she shares the process that has helped many institutions shape their identities into just the right words that say everything.


presented at the 2016 Southern Association of Independent Schools (SAIS) Annual Conference