2019 SAIS Annual Conference
October 27 – 29, 2019
Enrollment, retention, and fundraising are more complex and intertwined than ever before. As you move families from prospects to engaged community members, you’re not attracting buyers but cultivating believers—continually crafting your school’s culture and ensuring its long-term sustainability. How do you keep everyone pulling in the same direction? Start at the intersection—of your school’s external contexts and internal realities—to ensure you attract families who stay, give, and spread the word.
In this session, Shelly Peters of CRANE | Atlanta will explain the BEACON assessment tool, share the resources and process necessary to explore and complete each component (Brand, Environment, Assets, Competitors, Opportunities, and Niche), and facilitate an exercise that demonstrates how participants can engage their own school leadership teams in completing the BEACON when they return to campus.
Presenter from CRANE
Shelly W. Peters
As the strategic and organizational leader of CRANE, Shelly fosters genuine partnerships that lead to enduring success. Shelly passionately believes in empowering clients to discover and shape their own optimal culture—so they can keep building authentic, active, and purposeful community long into the future. Shelly holds a dual BA in psychology and educational studies from Emory University and studied learning and organizational change at Northwestern University. Since joining CRANE in 2007, Shelly has employed her keen perception, wise diplomacy, and inner drive to ensure that clients achieve their highest aspirations.