Crane: Unfold Your Story

NUMBERS DON’T LIE. BUT DO THEY INSPIRE?: Using demographic & psychographic data to find your best-fit families and tell your story

2019 EMA Annual Conference
September 10 – 14, 2019

It’s clear that demographic and psychographic market studies can help schools better identify, target, and persuade their best-fit families. Admissions professionals use these tools to learn the income levels, consumer behavior patterns, shared educational values, and other information about families within a given geographic region. Such data can help you refine recruitment strategies, as well as provide evidence to support strategic decisions.

In this workshop, we’ll discuss how to employ demographic and psychographic data most effectively—not to pander to your audience, but to promote your defining features and values in ways that match your target market’s deepest desires. We’ll offer techniques for telling stories that powerfully resonate with your best-fit prospects.

Please join Angie Jackson, Positioning Strategist for CRANE | Atlanta and Susan Smith, Director of Admission for The Evergreen School in Seattle, for a workshop that can help you find and leverage data to compellingly communicate with the audience that’s already out there, waiting to hear from you.

Presenter from CRANE

Angie Jackson
Positioning Strategist

Angie is a cross-channel advertising expert with a degree in communications from Indiana University and 15 years in educational marketing. In her tenure with CRANE, Angie has achieved impressive results for more than 50 clients. Over half of these partnerships included either campaign consultation or philanthropy support. Her experience is supplemented by Angie’s profound sense of purpose—every decision she makes on behalf of her clients is attuned to the central question of “To what end?”