Crane: Unfold Your Story

Allow us to reintroduce ourselves: Freshly framing your story to your market

Is your school the same institution it was a decade or two ago? More importantly, is your school getting credit—in the form of inquiries and applications—for the strides of the past ten, five, or even three years? Are you more intentionally living the mission? Expanding programmatically? Thoughtfully integrating new pedagogical approaches? Chances are your market’s understanding of your evolving school lags far behind your current reality. Find out how to help your market see you as you are now by replacing old myths with your new, compelling Theory of the Case. Join Patti Crane, founder of Crane MetaMarketing, and Sarah Cowan, Director of Marketing and Communications at St. George’s Independent School, as together they share how St. George’s corrected anachronistic misperceptions throughout Memphis and got the city’s attention with compelling new messaging. Also learn the answer to these three questions:

How do you authentically and freshly reframe your school’s evolving story to a market inclined to think of your school as it was several iterations in the past?

How can your school get credit—in the form of inquiries and applications—for the strides of the past ten, five, or even three years?

How can you help your market see you as you are NOW by replacing old myths with your new, compelling Theory of the Case?

 

presented at the National Association of Independent Schools (NAIS) Annual Conference, 2016