Crane: Unfold Your Story




We believe strong school marketing

tells a one-of-a-kind story

unfolding from your context—reflectively,

collaboratively, and creatively.

Campus School of Smith College

helped best-fit families understand their unique

lab school model and year-over-year inquiries doubled.

See How >>




attract believers,

articulated its founding values and found families

who bring buy-in that goes far beyond a tuition check.

See How >>

We believe your school should

not just buyers.

The Meadows School




can feel right at home

inviting community was something of a hidden jewel—

until they deployed a branding program that invited the market in.

See How >>

We believe prospective families

in your community before they ever set foot on campus.

The Peck School's




We believe every person in

your community is a spokesperson

helped their best storytellers find the right words.

See How >>

for your community.

The Punahou School




We believe your educators

can teach us a lot about marketing

See How >>

the unique methods and mission of your school.

Shady Hill School

passed the first big test of any marketing program—

getting high scores from their own community.

strategic storytelling &
positioning partners for nonprofits

We help schools, universities, and service-driven organizations articulate their defining values, further their guiding missions, and forge authentic connections with the audiences who need and support their work.


We help our clients assert authentic value propositions, meet market and institutional challenges, and, most importantly, tell their stories.


We shape our programs around our time-tested process—but we also tailor each partnership to meet specific client needs.


The things we make take many forms, from printed viewbooks to overarching strategic recommendations. Each one is designed to build on your strengths.